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The Two Requirements of Success

Ross and Sue work at an auto dealership selling cars. Neither are doing very well. Each has a different approach to selling.


Ross talks loudly, grabs your hand and pats your back. He likes to bully people into taking test drives and making offers.


Ross says, “This REALLY is the best car for you! You look GREAT in it! I’ll get you an INCREDIBLE DEAL! Sit down. Let’s make an offer. Wait a minute! You can’t leave yet!”


Sue takes a different approach. She says, “You know if you consider the engineering and statistical advances of this model, and compare it to the consumer surveys of the past three years, you can make a wise decision. It’s good to analyze your cost-per-year maintenance figures against the gas mileage, depreciation of the vehicle and initial cost.”


Ross tries to close the deal by saying, “Come ON! You’ll never get a BETTER DEAL! You need to buy it NOW! What the heck are you waiting for?”


Sue tries to close the deal by saying, “Your decision should be based on your income, your commuting needs and your values. I suggest you weigh the pros and cons while discussing the issue with your family.”


Neither approach is very successful.


Unsuccessful Leadership

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